Top 5 Delivered Meal Kits and Specialty Foods Apps in Madagascar Q1 2023

Throughout Q1 2023, the top 5 delivered meal kits and specialty foods apps in Madagascar demonstrated varied performance in terms of weekly downloads and active users. Here’s a closer look at the trends for each app:

HelloFresh: Meal Kit Delivery saw a peak in weekly downloads in mid-January, reaching approximately 874 downloads. The app maintained a relatively stable download rate throughout the quarter, with weekly downloads varying between 431 and 892. Active users showed a steady increase, starting from 214 at the end of December and growing to 2.7K by the end of March.

Vivino: Buy the Right Wine experienced a gradual rise in weekly downloads, starting from 145 at the end of December and peaking at 344 in the week of February 20. Active users also followed an upward trajectory, increasing from 107 to 484 over the quarter.

EveryPlate: Cooking Simplified saw its highest weekly downloads in mid-January with 198 downloads. The app's weekly downloads fluctuated between 82 and 139 for the rest of the quarter. Active users increased from 15 at the end of December to 463 by the end of March.

윙잇 - 일상을 편하고 맛있게 had a steady growth in weekly downloads, peaking at 136 in early February. The app's weekly downloads then saw a decline, ending the quarter with 30 downloads. Active users mirrored this trend, starting from 11 and reaching a peak of 160 in early February before declining to 66 by the end of March.

Green Chef: Healthy Recipes showed a consistent increase in weekly downloads, with a high of 81 downloads in the week of February 20. Active users also grew steadily, from 20 at the beginning of January to 123 by the end of March.

These insights are based on Sensor Tower data. For more detailed analysis and additional insights, visit Sensor Tower.